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1. Create high quality optimized content
To succeed in your industry in 2020, you need to create exceptionally valuable content and write interesting and relevant texts. Since the content and its quality today affects absolutely all areas of SEO optimization. Everything matters is:
- meta tags (Title, H1, Description)
- site structure and navigation
- good internal linking
- quality of external links
- optimization of photo and video content titles
- the types of web links you place on third party sites.
Set a goal to create the highest quality and most relevant content in your niche. Thus, you will provide leadership to your business in the future, be able to reach the TOP of search results, compete effectively and increase the authority of your website . It's time to stop focusing on a list of key phrases and focus on topics that affect your users.
In order to get ahead of the competition and come out on top in your niche in 2020, you will need to go beyond writing articles, but to prepare expert content and create valuable, relevant and useful texts or hire copywriters who can do it well. If you need help in preparing content, please contact the web studio AVANZET, we are always happy to help you!
Here are some tips for creating quality content
- Find out what questions they are interested in and try to give the answers they need.
- Study the problems of Central Asia and strive to help solve them
- Find out how your target audience uses search engines
- Tell us how to solve problems or show on video
- Give intelligible answers using formats familiar to your users
- Create only quality content to earn consumer trust
- Continuously improve your content strategy and don't get stuck. If you did well once, then it is not certain that it will work the next, because the intentions of users may change.
IMPORTANT! Periodically audit published content, identify weaknesses and improve them. Make sure each page on your website has its own unique list of keywords. Because if your resource covers the same subject area over and over again, even if you describe it from different angles, then with a high probability the pages will “throw out” each other from the search results.
BERT is a new Google algorithm that is "sharpened" for user requests.
Recently launched by Google, the BERT ranking algorithm is "tailored" to user requests, it is based on "technical" SEO optimization when submitting content. By incorporating BERT into their ranking algorithms, Google has gone one step further to improve the search for the most relevant content, instead of showing pages that casually address user queries.
That is why, if you want to bring your content to the TOP, it should be prepared with due attention to the needs and intentions of the target audience. Therefore, in 2022, you will have to step back from the usual practice of fanatical keyword analysis and try to understand what users really want.
It is quite certain that search engines have already learned to focus on the intent of users when searching for information, and not on key phrases. Get ready to refocus on research that will find answers to questions: how to meet user needs.
Google specialists are constantly updating algorithms to optimize search results for real people, and move away from the methods of matching the content of web pages and key phrases.
If you focus on frequently asked user questions and intentions when writing texts, you will be able to understand where your brand is currently on the path to purchase, and then you can give more accurate answers.
Moreover, it will soon be necessary to extend marketing activities beyond the 1st sale, and create promising content that will be aimed more at support, service, advocacy after purchase.
Many companies forget that it is necessary to satisfy the needs of the target audience after the purchase. Today it is important not only to attract, but also to keep the interest of customers in a product or service. Most people want instant results - to make volume and quick sales. Today, however, online retail customers increasingly want the confidence that you can be trusted as a reliable, stable partner so that it is profitable to build relationships for a long time.
In 2022, marketers will need to be constantly interested in:
- shopping experience,
- learn from customers how they use search engines,
- what do they think of your website
Analyze this information to make informed decisions about website development and SEO promotion based on statistical data.
Technical optimization, which is focused on the needs of the user, is carried out only through the integration of SEO with a comprehensive marketing strategy. Search engine optimization becomes a major component in a business plan. SEO optimizers will have to master all areas of digital marketing and apply new tools in order to be able to solve the problems of clients' businesses in the digital environment.
2. Relationship between positive user experience and technical SEO
In 2022, it has become simply necessary to focus all our attention on the positive user experience that technical optimization provides:
- You need to start with snippets that form the first impression of the business in the search results.
- Then organize a pleasant surfing when you go to landing pages.
- Further positive experience after the first interaction.
- And at the finish line, a loyal attitude, after people leave the resource (personalization, welcome messages, thank you letters, remarketing).
Applying technical SEO is the key to creating a positive user experience in 2022. It is no coincidence that Google developers spend resources and time to promote their best technical solutions. It is a signal as such.
Use technical SEO to improve the user experience, first of all, optimize the loading speed of the website. If you see a warning about slow download speeds in Chrome, then Google recommends that you contact the developers to fix this problem in the first place.
For many companies, this should be a signal that a complete redesign of the website may be needed to speed it up. And you will need to move to a more technical SEO system, as this is facilitated by the use of more JavaScript frameworks, Progressive Web Applications (PWA) and the need to automate SEO for large sites.
Also Read : 5 SEO Tips to Increase Website Latency
3. Assessing the reputation of companies
A positive business reputation in 2022 comes to the fore. More and more, Google is tracking the reputation of businesses, evaluating their credibility, expertise, and the credibility of not only organizations, but individuals and newsmakers who post content on behalf of companies.
Organizations that have a bad reputation, low levels of trust, or problems with customer experience will struggle. But search engine trust issues come not only from negative reviews or reviews of your product or service, but also from technical issues related to the security of your site.
RELIABILITY OF THE WEB RESOURCE becomes extremely important in 2020. Google is paying more and more attention to low-quality content and fake news. Most importantly, focus on building a positive business reputation for your company, a reliable website performance, and the expertise of writers in your niche.
DISTRIBUTION FROM COMPETITORS Offline businesses are increasingly entering the online environment and strive to show their customers the competitive advantages of the company. Therefore, develop the skills to create vivid, accurate and compelling online images. This will help you stand out in a competitive environment.
- Publish on the site information about all significant offline events, your participation in conferences, received awards.
- Show proven partnerships with well-known brands, they are becoming increasingly important for Google.
By all means confirm your reputation, expertise and reliability.
Boldly declare your competitive advantages:
- Well-established product delivery process (for example, delivery in 2-3 days with a prompt update of the delivery status)
- Confirm the quality of online service (for example, the ability to quickly respond to a request or provide accessible answers to consumer questions)
- Attractive prices for a product or service compared to competitors
- Impeccable user experience (make your resource more convenient, simple, understandable, useful than your competitors' sites)
- Personal branding - your online charisma (show that people want to use your services)
- Feature rare products in your niche first.
4. SEO for mobile devices
Previously, web developers made websites for desktops and then adapted them to mobile devices. Now one should take into account the rapid increase in the number of mobile users, already in 2020, with a high probability, developers will first make mobile versions of the poem, and then they will adapt them for display on large screens.
Introducing your average statistical user, you should not see a person at a laptop or desktop monitor. Most likely, people will visit the website from a smartphone or tablet.
Continually analyze your mobile search data statistics to understand how much traffic your site is getting. Based on this data, you will understand what kind of optimization it needs to become the most successful for your resource.
5. Apply structured data
Structured data helps search algorithms better understand your content, and show different categories of users more relevant results. Since search robots are not perfect, and they do not always understand the context, you should make “hints” and help the search engines.
The use of data structuring helps robots not only understand the content of the text published on a web page, but also logical relationships, for example, how elements on a page are related to each other or how all pages are related to each other.
Structured data benefits not only from the fact that navigation becomes clearer and users will easily find information, you can also successfully use any feed and easily adapt your content to future updates of any of the platforms: Google, Microsoft, Facebook, Amazon and AI chatbots.
Structured data replaces marketing data
SEO specialists in 2020 will actively use structured data in order to improve analytics, assess which content has the greatest impact on impressions in the first places in search results, and use this statistics for the following purposes:
- adjust content strategy
- strengthen marketing direction
- improve the characteristics of products/services
- change other important indicators of your online presence
Such substitution allows you to make the content of your content more understandable and applicable for any technological platform: software / search engine / voice assistant / chatbot and provide your services or sell goods on any platform.
